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Editor’s Pick. Audi A7 ‘Imagination’ advert

Agency: BBH

Client: Audi

Audi has released an all new and groundbreaking commercial for the A7 Sportback.

Entiitled, ‘Imagination Meets Engineering’, the work emphasises the unique nature of the A7 Sportback - a car which has been engineered just as the designers initially imagined it.

The 60 sec ad, which uses a Rorschach animation technique to show the A7 Sportback taking shape as design thoughts are conceived, is soundtracked by the Basement Jaxx track ‘Dracula’, which the band has remixed exclusively for the film.

The film will be followed by an integrated advertising campaign in January, including digital, print, radio, direct marketing and in-dealer materials.

“This campaign continues our direction of creative diversity and we are thrilled with the visual impact of the film. The A7 designer was given a blank sheet of paper to create this car and we wanted to recreate his imagination in the design process,” said, Audi UK head of marketing, Peter Duffy.

Media planners for the campaign were Mediacom .

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