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ADVERTISING CAMPAIGNS

manroland GB 'Secrets of Profitable Print'

Agency: Obergine

Client: manroland Great Britain

Oxford based web design and digital marketing agency - Obergine - is proud to have designed and developed a campaign website and display advertising to promote manroland’s ROLAND B1 Series.

The Secrets of Profitable Print campaign will position manroland GB as the leader in the print industry, unveil the ROLAND B1 series and educate the industry of the advancements in printing technology that manroland offers.

To promote the campaign manroland will be running a range of display advertising designed by Obergine on printweek.com and other industry sites to promote the campaign website at secretsofprinting.com.

The website offers key industry decision makers the opportunity to learn more about the technology and to gain access to detailed product information, success stories and press releases for each of the products within the B1 series; including the ROLAND 700 DirectDrive, ROLAND 700 HiPrint, ROLAND 700 HiPrint HS and the InlineF oiler Prindor.

As well as providing PDF downloads the campaign website includes some interactive features including a series of videos which help tell the story of how manroland’s products add value and maximise profitability for the print industry.

The campaign website provides visitors with the opportunity to sign up to receive manroland’s exclusive print market analysis reports for 2010 and be the first to receive the report for 2011. All submissions will also be entered into a free prize draw to win one of twenty manroland’s Secrets of Printing sample portfolios.

Website visitors are further engaged to take part in the Secrets of Printing poll which seeks to uncover the type of benefits visitors believe cold foil enhanced print offer.

The Secrets of Printing campaign reasserts manroland’s unrivalled position as global leader in web offset printing and will be utilised as a hub for future marketing operations surrounding manroland’s printing expertise and the Secrets of Profitable Print theme.

Deimante Buivyte, manroland GB’s marketing executive, says: “The ‘Secrets of Profitable Print’ campaign is our major marketing activity for 2011. It is designed to drive our business forward and we want it to deliver as high as possible ROI.

Working under very tight deadlines - after a month of highly professional project management and enormously intense creative work we launched the ‘Secrets of Profitable Print’ website."

The manroland Secrets of Printing website can be found at secretsofprinting.com.

AJR
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