WFCA has created Budgens’ biggest marketing campaign to date, with the community retailer returning to TV screens for the first time in almost a decade.
The ‘All Star Budgens Christmas’ campaign centres around a traditional Christmas show, with the TV commercial transporting consumers to a festive Victorian-style theatre setting.
The stars of the show are the Champagne, Cava, British joints and smoked salmon, and the Budgens independent owners who are at the heart of their local communities.
The 20” and 10” TV ads in ITV regions are supported by in-store POS and local elements such as 6 sheets, 48 sheet advans, 30” local radio ads and local press insertions.
Breaking on December 9th and running for three weeks aims to communicates Budgens as the one-stop shop for Christmas.