VCCP’s latest campaign for O2 announces the arrival of their new International Favourites Bolt On.
It gives people in the UK, the freedom to call friends and family abroad, without having to worry about the cost of calling from their mobile.
Dom Bridges from The Mustard Film Company was chosen to direct a 40 second commercial and worked with VCCP to devise a series of typographic ‘celebrations’ from around the world.
Shot on location in Mumbai, Warsaw and Sydney, the campaign celebrates the great value of International Favourites from O2.
The campaign runs across TV, press, online, outdoor, retail and direct mail.