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Target ‘Thanksgiving Sale’ advert

Agency: Wieden+Kennedy

Client: Target

Target has launched a massive TV and interactive campaign cut by FEEDTHEWALRUS.

Working via Wieden+Kennedy, FEEDTHEWALRUS assembled the campaign's 12 broadcast spots, 11 Web films and their spinoffs, and countless Web banner ads, which will promote the chain leading up to and during its highly anticipated Two-Day Sale.

The humorous TV campaign revolves around a slightly crazed woman, amping up for the sale as though she were preparing for an intense athletic competition.

The mix of broadcast 15 second and 30 second films capture her building her thighs on an elliptical, crafting a gingerbread Target store, towing weighted-down shopping carts down a suburban street, and reading the chain's circular aloud to a group of Christmas ornaments as though it were a classic holiday tale.

AJR
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