Agency: Leo Burnett
Leo Burnett is launching a new campaign for the limited edition Festive menu available until January 3, 2011.
The 30 second TV ad invites people to get into the Christmas spirit at McDonald’s.
The promotion launches the Festive Deluxe and sees the return of the popular Chicken and Bacon Supreme and Cheese Melt Dippers with Tomato Relish.
The ad follows a series of people visiting McDonald’s reaturants and immediately entering into the Christmas spirit by singing their Festive Menu orders to the tune of ‘Deck the Halls’, or at least trying to!
We see various carloads of friends and families at the drive Thru, all singing their orders, with even the crew joining in. The campaign is supported with press and outdoor with a ‘McDonald’s but Fa la la la la la la la la’ headline.
Media is by OMD UK.