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Editor’s Pick. Zip ‘Zip Loves Fire’ advert

Agency: WFCA

Client: Zip

Zip, Europe’s leading firelighter and ignition brand, has unveiled a new “Zip Loves Fire” winter TV, press and POS campaign.

WFCA has created the campaign, working with Prime Focus London, the visual entertainment services company, who have most recently worked on ‘Avatar’.

The team developed the creative with the vision of having a strong, vivid mesmerizing look of incandescent flames against a black background. This was brought to life with CGI icons representing key messages from the campaign to simply demonstrate Zip’s expertise and product advantages.

The TV adverts feature Zip’s new ‘Croí Na Tine’ firelog and ‘Original High Performance’ firelighters. The campaign forms part of the brand’s on-going mission to drive growth in the firelighter and ignition category. Initially launched in Ireland, it will roll out internationally in 2011.

Print versions of the ad are appearing in trade press and stores, running in parallel with an on-pack promotion where consumers  have the chance to win their mortgage paid off up to the value of €250,000!                     

“Consumers are lighting more real fires and charcoal barbecues, and need reliable, quality products they can trust,” said Terry Coates, Managing Director of Standard Brands.

“The ‘Zip Loves Fire’ campaign not only informs consumers of the key benefits of our products in a captivating way, but also allows us to share our passion for what we do.”

He added, “The simple yet effective style of the adverts also makes the campaign ideally suited for an international rollout and provides a fantastic opportunity to grow the Zip brand.”

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