Coca-Cola Ireland have launched new Christmas digital activity drawing on the wonderful heritage of Coca-Cola’s association with Christmas.
The campaign consists of a website, iPhone Application, Facebook application and online advertising including a high profile Homepage Take Over on MSN.ie today.
Online advertising specials will also be present on Entertainment.ie, eBay and Independent.ie during November and December.
The campaign creative features the iconic Coke Santa and Coke Trucks set inside a snowglobe scene. Coca-Cola are taking the snowglobe on the road with a human snowglobe touring around the country for children to experience the magic of the Christmas in a snowglobe.
The Coca-Cola snowglobes application on each of the three platforms allows users to choose from a variety of Christmas scenes, personalise the snowglobe with a number of accessories and then upload their photo.
Users are then able to invite their friends to join their snowglobes and share their wish on Facebook.
The completed snowglobes from the iPhone App, Facebook and the website are placed on Santa’s table on CokeSnowglobes.com where they join Christmas wishes from all over the world.
The online advertising has been produced locally by Coca-Cola’s Irish digital marketing agency Cybercom and includes a CGI version of the original Coca-Cola Christmas truck, made famous in the 'Holidays are coming' TV commercial, bursting through a snowy scene from a magical snowglobe.
The website, Facebook application and iPhone application have been developed by Scholz & Volkmer of Wiesbaden, Germany. ‘Coca-Cola’ and ‘Coke’ are registered trade marks of the Coca-Cola Company