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NFL ‘Break Up’ advert

Agency: Grey Advertising

Client: NFL

Nice Shoes working in collaboration with Grey Advertising recently handled all post/effects, including color grading, on a massive 10-spot campaign promoting various NFL products and initiatives, from their new line of women's clothing to the league's official Ticket Exchange to the Play 60 youth fitness initiative.

Rather than aligning along a common theme or basic plotline, each spot is set to unique music and takes a different approach to promote its product.

Breakup (which has several versions, one of which features Alyssa Milano) is a montage - set to the sounds of April Smith's cover of You Don't Own Me - of women angrily tossing NFL jerseys at their boyfriends, ostensibly ending the relationship.

All appears well in the final scene, however, as a confused man appears at his girl's door and she steps out in her sleekly form-fitting NFL women's gear.

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