Agency: Sell! Sell!
A kick in the nether regions from a Victorian pugilist is being used to demonstrate the invigorating taste and full bodied flavour of Fentimans adult soft drinks in the brand’s first VOD and online campaign.
London creative shop, Sell! Sell! have created turn of the century taste test demonstrations to illustrate the superior taste and rich flavour of Fentimans botanically brewed soft drinks.
The campaign consists of the three 30” commercials that show the different kind of things that happen to ‘Arthur’ a Victorian-style taste-tester as he imbibes and compares Fentimans with ordinary soft drinks. The scenarios emphasise the hit of flavour and superior taste that you only get from drinking Fentimans.
Geoff Wright, Marketing Director of Fentimans said, “We’re delighted with the ads! They’re spot on in demonstrating the intense hit of flavour delivered by our drinks, whilst remaining true to the irreverent nature of Fentimans.
“We’re thrilled that our premium products have been elevated in such a charming, creative and engaging way in this campaign.”
The campaign will run out across online networks and YouTube.