Agency: Live & Breathe
Shopper marketing agency Live & Breathe has been briefed by Bluewater to developed a Christmas marketing campaign for Bluewater which aims to reinforce its positioning as the number one Christmas shopping destination for its range of target consumers.
Live & Breathe has developed specific routes for TV, radio, outdoor and Mall communications.
AWinter Wonderland theme sits at the heart of its creative. It uses a story-telling approach visualised via a children’s pop-up book creative to allow consumers to be inspired by and discover the gifting ideas, experiences and services on offer at Bluewater, Europe's largest and most innovative retail and leisure destination.
Under the strapline, Start Your Christmas Story, the campaign shows how Bluewater makes Christmas fun – via a host of festive entertainment including Santa’s grotto, ice rink, food fair, fireworks and circus; how Bluewater provides help and inspiration – via its 330 stores, range of brands and personal shopping service and how its helps make a visit stress-free via easy parking, a range of eateries and well designed shopping experience.
David Wilkinson, Bluewater’s head of marketing, said, “I am pleased with the creative produced for us this Christmas, which delivers well against our brief of reinforcing Bluewater’s outstanding credentials as a leading retail and leisure destination.”