Agency: JWT London
Kleenex, the UK consumers’ favourite facial tissue brand, has launched a new integrated campaign promoting the soothing benefit of its Balsam product.
The campaign, created by JWT London, dramatises the transformative power of Kleenex® Balsam by showing an aggravated ‘Nosehead’ (witch) transforming into a serene and contented character (fairy).
The agency worked closely with Marc Craste from Studio AKA, a BAFTA-winning animation production company.
The campaign will run until February 2011 throughout the UK.
In addition to TV, the creative work spans press, radio, cross track projection, digital and static escalator panels, experiential and PR. Additional agencies working on the campaign include Mindshare, Candour and MHP Communications.