Agency: Mirabelle Communications
Accuvision Laser Eye Clinics has invested £500,000 in an advertising campaign screening in Vue cinemas.
Created by Mirabelle Communications and produced by ABF Pictures, the ad entitled ‘Love at First Sight’ is a two minutes of branded entertainment positioned as a ‘mini’ movie event in itself.
It’s about a woman who is seeing the world in a whole new way - literally; she’s just had laser eye surgery. This new perspective on life triggers her to do something that she’s never done before…
Accuvision is supporting the campaign with print ads and a social media drive run by Green Row Communications which rewards customers who review the ad online with the chance to win laser eye surgery. A supporting sub-site has been developed at accuvision.co.uk/cinema to enhance the digital campaign.
Accuvision Marketing Director, John Andrews, said, “We are very proud of our new campaign and we want as many people as possible to get involved with the ad and with our supporting social media drive. We hope it will inspire consumers to consider a new clarity of vision for themselves.”
Accuvision is a laser eye surgery clinic with three practices across the UK - London, Solihull (West Midlands) and Wetherby (Yorkshire).