Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Editor’s Pick. John Lewis ‘Christmas 2010’ advert

Agency: Adam & Eve

Client: John Lewis


The John Lewis Christmas marketing campaign this year looks to thoughtful consideration and the joy of giving, themed around the concept 'for those who care about showing they care'.

The TV advert was created by advertising agency Adam & Eve and is set to a cover of Elton John's 'Your Song,' which originally hit the UK and US top ten in 1970. The new version of the track is performed by BRIT Award winner Ellie Goulding, and produced in collaboration with Ben Lovett from Mumford and Sons.

The 60-second ad covers the full spectrum of Christmas giving; from the mechanic wrapping a polka-dot teapot, to the child leaving a stocking for the family dog.

The scenes also aims to capture the difficulties of wrapping and the lengths consumers go to ensure their well thought-out gifts remain a surprise until Christmas day.

The campaign is led by a 60-second TV advert. This will be supported by catalogues, in store and online marketing, including a significant push on the retailer's social media channels.

The advert seeks to build on the success of recent campaigns including Never Knowingly Undersold, featuring 'Always a Woman' performed by Fyfe Dangerfield from the Guillemots which became a top ten hit, and last year's Christmas advert which featured a cover of Guns & Roses 'Sweet Child O'Mine' Performed by Taken By Trees, it made number seven in the official chart and number four on iTunes.

“Last year we focused on the joy of receiving presents so this year we felt it was important to show the emotions we all experience at Christmas when choosing and giving gifts to others,“ said Director, Marketing, John Lewis, Craig Inglis.

“At John Lewis, we make buying the perfect gift that bit easier but the challenge then comes in adding the personal touch and keeping gifts secret to preserve the surprise of Christmas. We all have our well worn rituals at this time of year and we wanted to bring them to life in this campaign.”

The campaign will launch on TV with a 60-second advert and will then be circulated along with two 30-second adverts with media planning and buying managed by Manning Gottlieb OMD. J

ohn Lewis will also run a digital campaign alongside the television advert, backed up by their newly launched social media presence.

In anticipation of demand from music lovers, the track has been made available to download on iTunes with a link planned direct from a dedicated page at johnlewis.com

AJR
free prescription drug discount card buyerauctionmanager.com free viagra coupon
free discount prescription cards site online viagra coupons
viagra discounts coupons link viagra coupons printable
discount drug coupon cialis coupon card coupons prescriptions
abortion photos how expensive is an abortion abortion at 5 weeks
prescription discount coupons drug coupon card coupons for drugs
metformin and ketogenic metformin and ketogenic metformin and ketogenic
progesterone hormone pills progesterone hormone pills progesterone hormone pills
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
cialis price store lipseysguns.com generic cialis source
cialis coupons and discounts drug coupon cialis.com coupon
viagra kamagra link viagra
manufacturer coupons for prescription drugs cialis coupon codes coupons cialis
cyklokapron wiki saveapanda.com cyklokapron
coupons for cialis printable thestickybeak.co.uk cialis.com coupon
how to have an abortion pill lakeerengallery.com abortion price
information on abortion pill cost of abortion pill types of abortion pill
should abortion pill be legal achrom.be free abortions
free cialis coupon 2016 armyrotc.uga.edu cialis online coupon
cialis coupons printable lilly cialis coupons cialis manufacturer coupon 2016
abortion pill articles lupidellamajella.it abortion pill alternatives


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria