The Aruba Tourism Authority is pleased to unveil a brand new colourful logo for the destination, as a result of its recent rebranding campaign.
In addition, the tagline ‘One Happy Island’, which until now was only used in Europe, is being widely adopted across all Aruba’s markets and becomes the island’s official tourism strapline.
The letters in the logo reflect the feeling that comes from being in Aruba, that of ‘One Happy Island’, whilst the colours echo the natural environment of the island, from the clear blue and turquoise of the sky and the sea to the fresh greens of the flora and fauna.
The red compass rose at the heart of the logo is taken from the Aruba flag and represents how the island is a meeting point for people around the world. The new logo was officially used for the first time at Aruba Tourism Authority’s stand during World Travel Market and will be included in all tourism promotion from now on, including advertising, literature, banners and letterheads.
Year-on-year visitor numbers from the UK to Aruba increased 19.5 per cent in the first nine months of 2010 and are expected to surpass the 15,000 by the end of the year. Aruba has established itself as one of the top 10 destinations in the Caribbean for the British market, which is now second only to The Netherlands in generating visitors to the island among its European markets.
Commenting on the new logo, Aruba Tourism Authority UK director Joanna Walding said: ‘We are delighted with the fresh new logo and unveiled it at the World Travel Market last week. The logo is simple yet eye-catching, with a palette of natural Aruba colours.’ For more information on visiting Aruba please go to www.aruba.com .