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ADVERTISING CAMPAIGNS

Morrisons ‘Sprouts’ advert

Agency: DLKW Lowe

Client: Morrisons

Morrison’s supermarket Christmas campaign kicks off this weekend with the launch of the first of a series of brand TV adverts created by DLKW Lowe.

The adverts written by Frank Houston and George Prest and Directed by Saul Dibb of Home Corp, see the return of the group of young children, first seen during the successful summer meat and fish adverts.

Through their natural inquisitiveness the children uncover the food stories that demonstrate Morrisons commitment to the fresh food.

The first advert to air will focus on Sprouts, a vegetable synonymous with Xmas and, through the eyes of the Children, we will see that because of Morrisons unique approach to fresh food only the best fresh vegetables end up in their stores.

AJR
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