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ADVERTISING CAMPAIGNS

Northstar-at-Tahoe Resort ‘Ding Dong’ advert

Agency: Eleven Inc

Client: Northstar-at-Tahoe Resort

As the deep snows of another Lake Tahoe winter prepare to fall, TEAK Director Annie Sloan teamed up with Eleven Inc to produce a retro-hip 30-second ad for Northstar-at-Tahoe Resort.

The spot is a continuation of Northstar-at-Tahoe Resort's quirky ‘Goodology’ campaign, starring the obliviously upbeat Glen Heywood, Chief "Goodologist," a 1970s throwback character with a moustache, side-parted hairdo, cup of coffee, colorful zip-up sweater and jeans.

‘Ding Dong’ stars Heywood calmly sitting on a couch that appears to be cruising down Northstar Resort's various slopes as he dispenses his philosophy of optimism.

Yet the shoot was rigorous: TEAK had only 10 hours to work through nine shoot setups and approximately 100 lines for the talent to read, which had to vie for time with wardrobe, makeup, and a plethora of crazy props.

AJR
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