Agency: Koala Inc
Mazuma Mobile, the UK’s leading online mobile phone recycler has launched a new, animated advertising campaign in the lead-up to Christmas, featuring brand mascot ‘Maz’ in his first solo appearance.
The Maz and the Mazumites television commercial is produced by Koala TV.
“We’ve taken on board feedback from customers and our Facebook fans, which suggests that the visibility and popularity of Maz has grown over the last few years,” said said Charlo Carabott, MD Mazuma Mobile.
“We wanted to harness the appeal of Maz for this campaign, to create a catchy commercial that describes the ease and speed of Mazuma’s service in very direct terms.”
The TV advertisement will be accompanied by radio and on-line campaigns, as well as competition draws to win the first Maz brand extensions.