Agency: The Richards Group
Client: Charter Communications
Backyard Director Rob Pritts, via The Richards Group, recently completed an entertaining eight-spot campaign under the ‘Let It All In’ idea.
The campaign highlights the emotional experiences that result from using Charter TV, Internet and phone services.
Four of the spots are currently airing, with the remaining four slated to air late in the fall.
Married cleverly showcases Charter's two-year price guarantee for its three-in-one TV, Internet, and phone packages by profiling grinning, love-struck newlyweds strolling into their spacious new home, boxes stacked high.
Two years later, the frazzled duo is stuck in the cluttered home with bawling twins. "A lot can change in two years, but not everything has to," a narrator offers before detailing the company's consistent price policy.