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DB Export Beer ‘Beer, The Untold Story’ advert

Agency: Colenso BBDO, Auckland

Client: DB Export Beer

Working via Colenso BBDO Auckland, Feed The Walrus Editor Adam Jenkins recently put together an epic mini-film for The Glue Society which crafts the tale of New Zealand's DB Export Beer.

Shot black-and-white, this classic and contemporary film tells the true story: in the 1950s, New Zealand's misguided Finance Minister, Arnold Nordmeyer, installed an oppressive tax on imported beer, shutting out the proletariat that had accounted for the majority of the beverage's sales.

The suits and bureaucrats took over the bars, shutting out the working man. Then a hero emerged, Morton Coutts, who revolutionized the science of brewing beer.

In setting out to work around the tax, he brewed a perfect, non-taxable export quality brew for the working man; DB Export Beer was born.

The skeptical blue-collar heroes swarmed the bars before erupting in celebration at the first chug, realizing that their carousing days were back.

AJR
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