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O2 Priority ‘Foo Fighters’ advert

Agency: VCCP

Client: O2

O2 is unveiling the next version of its “The Walk” advertisement, featuring legendary US rock band the Foo Fighters.

The ads show artists walking towards stage moments before they step out to their excited fans.

For the first time this ad moves away from the typical back stage walk we’ve seen in previous executions. In this ad we follow Dave Grohl as he walks through his home to meet his band members in his garage. He hits the button on the garage door remote and as the door rises it is revealed that the Foo Fighters are actually on stage.

Tickets to the Foo Fighters gigs, at the Milton Keynes Bowl on 2 and 3 July 2011 go on sale to O2 customers at 9am on 3 November, a whole 48 hours before they go on general release

Fans of the platinum selling US band can send a text or register on the O2 Prioritywebsite for their chance to buy tickets before anyone else.

“Not only do our customers benefit from Priority Tickets to gigs at The O2 and O2 Academy venues, they also get Priority access to major acts like the Foo Fighters at a range of non-O2 branded
venues across the UK,” said Head of Sponsorship at O2, Simon Freedman.

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