Client: BBC Radio 1
Fallon Films have created a campaign for the BBC to promote the inaugural BBC Radio 1 Teen Awards, which take place at the Hammersmith Apollo on Sunday, November 14, 2010.
It will be broadcast live on the BBC Radio 1 website, with an hour long programme on BBC 3 on Wednesday, November 17.
BBC Radio 1’s Teen Awards celebrate the achievements of inspirational teens alongside awards for top stars from the music and entertainment world. They will be presented by Radio 1 DJ’s Fearne Cotton and Nick Grimshaw.
The celebrity line-up will include international singing sensation Katy Perry, chart-topping bands JLS and The Wanted, together with multi-platinum American singer Taylor Swift and British rapper Professor Green.
The trail combines film, images and animation to showcase the artists, presenters and the teen heroes that feature in this year's Teen Awards line-up.