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ADVERTISING CAMPAIGNS

Three 'All I Want for Christmas’ campaign

Three, the communications company focused on bringing the benefits of the mobile internet to the masses, has launched its “All I want for Christmas” integrated communications campaign targeting gift recipients.

Devised in partnership with Targetbase Claydon Heeley and Mindshare, the campaign focuses on increasing awareness of the Three’s multi award winning mobile broadband network and Pay as You Go (PAYG) plan.

The activity promotes Three’s comprehensive range of new and desirable smartphones to those eager to enter the smartphone market or upgrade their current smartphone to a better handset and a better network.

Lucienne Martin, Campaign Manager for Three, says: “This audience are on the cusp of making a decision about joining the best network with the latest smartphones, and this campaign coupled with our fantastic value PAYG plan is the perfect opportunity for them to join us."

AJR
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