From November Ministry of Sound will be the first major music brand in the world to enable music lovers to purchase club tickets and provide delivery of club tickets to their mobiles via an App, in partnership with Trinity Mobile.
Downloadable for free over the air and online via iTunes and Zune Marketplace, the App will enable fans across the world to regularly keep up to date with the latest club and tour dates, radio shows and album releases at the touch of a button – all at a time and location that is convenient to them and all available to share on Facebook, Twitter and email.
The iPhone App has been created with global integrated mobile and digital communications agency Mobile Interactive Group (MIG) and the Windows Phone 7 App with Bitmix, to create a user friendly and accessible product, which is fully integrated to Ministry of Sound’s live feeds and social networks, and Trinity Mobile who provide the amazing mobile ticketing technology.
Whether it be the latest interviews from Saturday Sessions artists or free streaming of a DJ mix, the App keeps users posted with the latest content from Ministry of Sound online and brings you up to speed with acts such as Joris Voorn, Mark Knight, Laidback Luke, Sebastian Leger and more on the move.
With events selling out week in, week out the safe and secure booking option allows users to prepay for an unlimited amount of tickets ensuring entry on both Friday and Saturday nights.
Big clubs aren’t everybody’s thing so the Radio section of the App is perfect for intimate listening with guest mixes from some of the biggest artists around. With 45 shows each week, each individually tailored to a wide range of genres, users are able to listen and buy their favourite tracks being played.
Users can also browse and buy albums, compilations and singles from the immense collection of music brought out by Ministry of Sound Recordings.
Ministry of Sound as the world’s biggest music brand continues to strive in pioneering the best that the music industry has to offer and with these latest App releases, it honours its duty of providing worldwide entertainment to friends of the brand.
Tom Bulwer, Mobile Marketing Manager, Ministry of Sound said, “To deliver our digital and mobile strategy it’s essential to use the right technology partners and to work collaboratively with the best minds in the market. Working with MIG and Bitmix gave us the flexibility we needed to create and develop truly innovative Apps.”
Matt Cockett, group commercial director, Mobile Interactive Group (MIG) commented: “Mobile is central to how consumers directly access, interact and transact with their favourite brands. Moreover, the creation of an application delivers a highly focussed and immersive experience that exists on the users phone deck as a piece of digital real-estate.
"Ministry of sound completey understand these user dynamics and the app that we've created with them provides the company with an instant and immediate channel to communicate to its worldwide audience.”