Proximity London has developed a dedicated website for Royal Mail to support this year’s Christmas stamps, which feature the multi Academy Award winning global screen stars, Wallace & Gromit.
Available from 2nd November, the stamps feature the nation’s favourite animated characters going about their Christmas duties, across five specially commissioned images which feature on the set of seven stamps.
The site has been created around the theme of ‘Christmas with Wallace & Gromit’, and is focused around an interactive ‘create yourself’ tool, built by Aardman Digital, which lets visitors construct themselves or their friends using the unique clay-mation style of the characters.
Acting as a valuable data collection tool for Royal Mail, visitors using the tool are asked to input their details, in return for an email containing a link to a high res version of their character image.
Pictures can also be uploaded directly onto social media platforms including Facebook and Twitter. As an added incentive to interact with the ‘create yourself’ tool, visitors can register to win a unique and priceless clay model of up to four family members, handmade by the animators at Aardman’s studio, the home of Wallace & Gromit.
Online advertising including banner ads, combined with a social media PR campaign driven by Onlinefire, a member of the Eulogy! Group, will support promotion of the site in the run up to Christmas. The ‘Christmas with Wallace & Gromit’ site can be viewed at wallaceandgromitstamps.com .
Philip Parker, Royal Mail Stamps spokesperson commented, “Consumers can play with a fun and interactive tool, which lends itself perfectly to proliferation via social media, in turn helping us to create online buzz and secure maximum exposure for the Wallace & Gromit Christmas stamps.
"The ‘create yourself’ element of the site is intuitively easy to use, making it fun for children and grown-ups alike, and providing the ability for visitors to purchase stamps and the other exciting Wallace & Gromit products makes this a powerful sales platform.”