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ADVERTISING CAMPAIGNS

AA ‘Faulty Showers’ advert

Agency: McCann London

Client: AA

McCann London has created a new Home Emergency Response campaign for the AA, with a nationwide TV ad starring John Cleese as the hapless hero who steadily refuses to believe that the AA can possibly help him with a water leak in his home.

Fortunately for him his savvy daughter calls the AA, quickly averting catastrophe as water is pouring through the ceiling.

Cleese’s character is familiarly fumbling; flapping and flailing around in his know-it-all manner, his incredulity summed up perfectly in delivering the line; “the AA?…for faulty showers?!”

“We think this campaign does a great job communicating that the AA will be there for you at home as well as on the road,” said Michael Cutbill, Marketing Director for the AA.

AJR
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