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ADVERTISING CAMPAIGNS

Argos ‘Crooner’ advert

Agency: CHI & Partners

Client: Argos

Argos has launched a new campaign dramatising the benefits of “Argosing it”, the modern shopping solution for busy people.

The campaign launches with a 30” TV spot – ‘Crooner’ – which shows the benefits of ‘Argosing it’ and proves that if you really do want the latest gifts this Christmas, we have the solution for you.

‘Crooner’ shows the ultimate Christmas crooner ‘Bing Crosby’ updated in rather a surprising way. The audience is delighted with the unusual, innovative and creative performance, exclaiming ‘I think he’s Argosed it!’.

Accompanying the TV ads there will be additional activity including press and online reminding people why Argos is such a great solution for great value Christmas gifts.

Siobhan Fitzpatrick, Argos Head of Brand Development , said, “The campaign supports the launch of our Christmas catalogue by celebrating our huge range of fantastically up to date Christmas gifts available in our catalogue, with even more online.”

AJR
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