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The Trevor Project ‘It Gets Better’ video

Agency: Pirate

Client: The Trevor Project

The headlines, coming far too frequently, are biting and heartbreaking - another lesbian, gay, bisexual, and transgender (LGBT) youth, driven to desperation by relentless and hateful bullying, has taken his or her own life.

Disgusted with the pointless and unnecessary pain, Pirate has thrown the full weight of its resources behind the The Trevor Project - a nonprofit that offers suicide prevention support and resources for this vulnerable group - starting with production of ‘It Gets Better’, a song composed by Jay Kuo and Blair Shepard of Sing Out, Louise! Productions, and an incredible video bursting with hope, promise and joy.

The inspiring song and video, recorded and shot in Pirate's New York studio with top Broadway talent, is a bold statement of the company's leadership in the surging movement to combat the ignorance and hate driving these young people to despair.

‘It Gets Better’ is at once a joyous celebration of life and an uninhibited spectacle of thespian talent at the peak of their powers, with some of the biggest names from ‘Spring Awakening’, ‘American Idiot’, ‘Avenue Q’, ‘Les Miserables’, ‘Wicked’, ‘Hairspray’, ‘Legally Blonde’ and numerous other current-and-former Broadway hits jointly belting out the uplifting tune.

The optimistic, forward-looking lyrics encourage LGBT youth to look past the bullying and uncertainty of the present to the promise and hope of the future. "It gets better, better, better," they sing, "The world gets lighter, lighter, lighter… just live to see that day!"

The online response to the video on YouTube has been impressive, with nearly 200,000 hits, and over 822 comments.

The song is also available on iTunes, with all proceeds benefiting The Trevor Project. The song complements the actions of various other groups, which included a coordinated effort encouraging people across the US to wear purple for one day in October.

AJR
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