Mobile Interactive Group (MIG) a global integrated mobile and digital communications business today announces that its mobile internet and app publishing platform, Kilrush, has delivered the new bespoke smartphone application for online property search business, FindaProperty.com.
The build marks an improved smart phone platform for the property sector by using an augmented reality layer within the application that enables house hunters to find a property using their phone camera and compass.
Once the application has opened, users simply select the augmented reality function and by looking through their view finder at the built environment that is directly around them, property information is displayed on screen. Information appears as thumbnails that show price, direction and distance from the user’s location.
More information, photos or a direct call to the relevant agent is a simple click away. The augmented reality layer greatly reduces the clicks involved in the user journey (from viewing a property to calling an agent or requesting more info) from seven clicks down to two to three.
Outside of the augmented reality features, the application also delivers a rich visual experience where users can search based on their location and browse through the properties that are delivered. Similarly to the website, users can also refine their search based on the number of bedrooms, price range and distance and also view agent’s details and click to call them or request further info.
Chris Boorman, Product Manager, FindaProperty.com said, “ We have listened to consumer feedback and worked really hard to make sure that the iPhone experience is as good as it can be. FindaProperty.com is extremely happy with the end result and will continue to offer iPhone users an effective on-the-move solution whilst hunting for their next house or flat.”
Matt Cockett, group commercial director, Mobile Interactive Group said, “Industry advances such as augmented mobile technology are now a mainstream reality for consumers.
“We are particularly proud of the work that we’ve completed for FindaProperty.com because it has been created based on extensive user feedback and also because it does so much more than having a simple companion function.
"Rather it turns the user experience in to something that is directly relevant to a mobile context and engages house hunters in a way that simplifies their user own journey, simultaneously delivering a benefit to both brand and consumer.”