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Kia Motors 'ITV FA Cup' sponsorship ident

Agency: Innocean / David & Goliath

Client: Kia Motors

Keith, Ian and Andy front Kia Motors' sponsorship of ITV’s broadcast of the 2010/2011 FA Cup. Football fans through and through, the three friends decided to sponsor the broadcast coverage to demonstrate their love of the beautiful game

By allowing other followers of the FA Cup to “follow them” on their own journey throughout the competition, Keith, Ian and Andy aim to entertain and inform as they go.

Using Keith’s brand new Kia Sportage throughout their journey, they will take a more adventurous approach to following the FA Cup.

From the trios Media Agency, MPG, Peter Bennett says: “This is a fantastic opportunity via a cross platform property such as ITV’s broadcast of the FA Cup to demonstrate Keith, Ian and Andy’s enthusiasm for the football fan’s journey.”

Rob Porteous and Dave Askwith at Keith, Ian and Andy’s Creative Agency said, “We have thoroughly enjoyed working with the Keith, Ian and Andy on the sponsorship of ITV’s broadcast of the 2010/2011 FA Cup. We hope their journey brings a smile to football fans everywhere.”

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