Agency: Leo Burnett
October sees the launch of a new Brand campaign to remind people why they love McDonald's.
The campaign, the third in the series and created by Leo Burnett, celebrates the fact that "there's a McDonald's for everyone".
The 60" and 40" TV executions, titled ‘Golden Arches Beacon’, show people from different walks of life having difficult car journeys, ranging from arguing with partners, being squashed by burly builders to a teenager being irritated by his family. This is until they catch a glimpse of the McDonald's Golden Arches. Their trip to McDonald's is a welcome break.
Posters feature iconic McDonald's products with a line that taps into why people love them, such as: “Fries – tall, blond and gorgeous”, “Big Mac – the two and only” and “Drive Thru – Mirror, Signal, McDonald’s”