Agency: DLKW Lowe
Client: Digital UK
DLKW Lowe has produced a suite of new creative for Digital UK and The Switchover Help Scheme to raise awareness and understanding of the Digital TV Switchover and the help available to eligible people.
The first TV adverts will air with a 30” film for the Switchover Help Scheme and a 20” film for Digital UK.
Created by DLKW Lowe’s Jackie Steers and Ira Joseph, the commercials focus around clearly and impactfully communicating the key messages of switchover; that those who have not switched to Digital TV in time will lose their channels, and that there is a Help Scheme available for people 75 and over or eligible disabled.
The TV, radio, outdoor and press campaign will be rolled out regionally until the Digital TV Switchover is completed at the end of 2012.