Choose speciality channel:   Choose sector channel:     Search the site


Powerade Zero ‘Sweat Session’ advert

Agency: Mother London

Client: Powerade

To celebrate the launch of Powerade Zero, the first ever zero sugar, calorie free fitness drink, Powerade this week launches a new integrated campaign featuring World and European Heptathlon Champion, Jessica Ennis, and comprising of a TVC, outdoor spots and digital activity.

The TVC spot was filmed by Mother at the English Institute of Sport in Sheffield and sees Powerade ambassador Jessica Ennis taking on three boxing enthusiasts in a Powerade sweat session.

The sweat session, designed by Jess’ coach Toni Minichiello, aims to highlight the importance of hydration during training and exercise.

A 30 second creative will be teased on TV screens driving consumers to watch the session in full at, where an extended four minute film of the activity will also be streamed.

Additional activity on the microsite will further engage fans – they will be able to view a 20 second version of the engaging Sweat Session and take part in a consumer promotion, giving away a year’s gym membership and 52 personal training sessions.

Turning to outdoor advertising, the brand will showcase iconic images of Ennis taken from the TVC, using a blend of high impact 96 and 48 sheet posters, combined with six sheet targeting around gyms.

The integrated campaign has been delivered by the Powerade brand team at    Coca-Cola in London, and executed by their core group of agencies – Mother, Vizeum, Iris, Synergy and M&C Saatchi Sport & Entertainment.

George Wheen, Brand Director, Sports and Energy, Coca-Cola North West Europe and Nordics, said,  “For us this is a great way to launch Powerade Zero and showcase the benefits of the product. Hydrating is vital, whatever your level, and Powerade Zero is the perfect tool for any training scenario.”

coupon for viagra coupons viagra
after abortion printable discount coupons abortions clinics
discount drug coupon cialis 2015 coupon coupons for prescriptions
medical abortions abortion clinic
cialis coupons from lilly link free printable cialis coupons
drug coupon click prescription coupons
discount drug coupon go coupons prescriptions
prescription coupon card open prescription savings card
discount grocery coupons how many weeks can you get an abortion abortion clinics in richmond va
how much is the abortion pill abortion services
prescription drug coupons discount card for prescription drugs
coupons prescriptions read prescription savings card
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
cialis price store generic cialis source
concorde link concordia rechtsschutz
tadalafilt tadalafil tadalafilo
prescriptions coupons online cialis coupons
amoxicillin-rnp amoxicillin dermani haqqinda
coupons cialis coupons cialis
free cialis coupons cialis coupons from lilly
addyi suomi addyi fda
coupons for cialis 2016 free coupon for cialis
what is abortion pill abortion pill risks how do abortion pill work
home abortion pill methods abortion pill side effects
buy abortion pill facts on abortion pill reasons for abortion pill
abortion pill online side effects of abortion pill low cost abortion pill
methsuximide naltrexone side effects naloxone challenge
vivitrol canada site vivitrol shot side effects
ldn therapy naltrexone overdose difference between naloxone and naltrexone




3073 showcases match your criteria