Agency: Specsavers Creative
Britian’s most trusted optician has teamed up with more classic children’s characters to promote its biggest ever free offer.
Specsavers has enlisted the help of the Mr. Men to mount its latest nationwide promotional campaign, which launches with TV commercials. The opticians’ high street outlets have also received a Mr. Men makeover, with the iconic and colourful characters taking centre stage in Specsavers stores up and down the country.
The Mr. Men were specially selected to front the campaign, which includes six separate free offers.
Richard Holmes, Specsavers’ marketing director, said, “The Mr. Men’s ageless appeal suits the campaign’s broad target audience and is well-suited to presenting several free offers together, in a coherent and memorable campaign. I think people are going to enjoy it.”
Specsavers’ biggest ever free offer runs until 1 January and is the first to be presented as a unified campaign.
Mr Holmes says, “All aspects of this campaign have been completely coordinated from the outset. From national press ads through to online activity, direct mail, store branding and even staff tee shirts, this is a fully integrated promotion.”