Agency: TBWA \ London
"Do you lick the lid of life?"
We've all done it, licked the lid of a pot of yogurt. The simple act is now at the crux of the latest campaign from Müller.
The new TV advery features 100 members of the public - one of every age from a one-year-old to a 100-year-old.
They were recruited earlier this year through a series of panel style auditions, developed and managed by TBWA’s brand entertainment agency STREAM\.
By using the unique personalities of 100 everyday people its hoped to further establish the fun and positivity of the Müller brand.
The ‘Lick the Lid of Life’ campaign will be used in subsequent ads to launch the brand product range, starting with an execution for Müller Vitality from May 14.