Agency: Mother London
Client: Pot Noodle
Pot Noodle, the UK’s leading instant snack, has unveiled a new advertisement campaign that will run across cinemas and TV nationwide for it’s revved up 2 minute microwavable meal range – Pot Noodle GTi.
The ad is based on a spoof of ‘The Fast and the Furious’ and pays tribute to the famous Hollywood movie in true comedy style seeing Pot Noodle characters Steve & Digger take to the streets in a scene Vin Diesal would be proud of.
Out for a drive in their unsexy green car, our heroes get challenged to a race by some tough lads who haven’t allowed for Steve and Digger’s secret weapon. Others go for Nitrous Oxide, Steve and Digger are packing the new, bigger, faster Pot Noodle GTI.
Into the in-car microwave it goes, and in true Optimus Prime style, transforms their lame motor into an unbeatable street racer.
The lads give us another of their famous raps and win the race in style, driving off into the distance with their revved up grub.
Pot Noodle GTi is the first ever convenience meal from Pot Noodle, but also the very first Pot Noodle in the brand’s entire 31 year history to be stuffed with man sized chunks of real meat.
“Pot Noodle remains a student snack legend but we realised that there was a place in the market for a grown up version. GTi is really about those guys who need a bit more from the brand as they move into the world of work, move in with girlfriends and generally move up the life ladder,” said Marketing Manager, Tom Denyard.
“This mighty meaty meal gives you more grub, real juicy chunks of meat….and all for even less hassle than your regular favourite Pot Noodle snack. Result for those short on time – and those who are just generally rubbish at cooking for themselves.”