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Heinz ‘Whistle’ advert

Agency: AMV BBDO

Client: Heinz

Heinz will be back on air with a new television and radio advertising campaign worth £2 million, reminding consumers that in the run up to the Winter Soup season, ‘It has to be Heinz’.
The TV ad features people of all ages in a diverse range of settings about to take their first spoonful of steaming Heinz Soup.

Before taking that first delicious mouthful, they each pause and blow to cool the soup down and a whistling tune is heard, to coincide with the blowing of the soup. The same tune is continued from person to person, bringing to life the feelings of satisfaction and comfort from a bowl of tasty and nutritious Heinz Soup.

“Heinz Soup has such a strong emotional connection with the British public, built on 100 years of trust, taste and value and the new advertising campaign aims to build on this” says Matthew Cullum, Marketing Controller Heinz Soup.

“Heinz Soups are an iconic product range that generations have enjoyed. When looking for a quick, tasty and nutritious meal, which is also great value for money Heinz Soups are as relevant today as they’ve ever been.”

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