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ADVERTISING CAMPAIGNS

Latest Jonathan Kellerman book brought to life online

Dr Alex Delaware, the lead character in author Jonathan Kellerman’s series of crime novels, has been brought to life online with a call to fans to help ‘solve’ the murder at the heart of his latest book, 'Deception' at alexdelaware.co.uk.

On sale 30th September, 'Deception' is a bold leap into uncharted territory for Jonathan Kellerman’s protagonist of 23 novels. Delaware is a forensic psychologist who often works with the LAPD to solve the most complex and heinous of crimes in these best-selling psychological crime thrillers.

In 'Deception', Delaware and Detective Milo Sturgis must enter the cutthroat world of private education to seek the killer of Elise Freeman, a teacher who may not be all she seems.

Once again they must delve into the darkest recesses of the human compulsions and seek the truth against fierce opposition, even from within their own ranks.

For the paperback launch of this murder mystery, published by Headline, the fictional psychologist has been brought to life on Twitter, Facebook and via his own website so that fans can get to know the man behind the Ph.D.

To help solve his most complex case yet, Alex Delaware is turning to the public to help uncover a killer. Delaware will give fans access to information about his current case, including exclusive evidence from the crime scene.

Campaign posters on the London Underground, based on a traditional ‘wanted’ poster, call for help from the public to assist in solving the murder by directing them to Dr Alex Delaware’s website, either online or via mobile.

Once there, a criminal empathy test allows fans to find out which type of criminal they most identify with, to help Delaware understand the criminal mind and the types of crime people are most likely to commit.

Participants then also feedback to Delaware on key pieces of evidence and their understanding of events, based on their criminal affiliations.

This is the first time that fans will be able to interact directly with the book’s leading man and this campaign takes this interactivity to a whole new level: readers actually get to become part of the crime-solving team as Delaware searches for insights into the murderer (or murderers) he is chasing.

One of the key pieces of evidence which Delaware will ask readers to help analyse is a film which Delaware and Sturgis find in the dead woman’s bungalow. She filmed this before her murder, accusing three of her co-workers at the prep school of a prolonged campaign of sexual harassment and intimidation against her.

AJR
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