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ADVERTISING CAMPAIGNS

Walkers ‘Rainy Days’ advert

Agency: AMV BBDO

Client: Walkers

Gary Lineker and Bruno Tonioli stir up a storm with never-seen-before dance moves in an advert to launch Walkers’ new Rainy Days campaign where consumers can win £10 every day it rains.

With a flamboyant 80’s-inspired dance routine, choreographed by Strictly Come Dancing judge, Bruno Tonioli, Gary celebrates the rain by performing his moves in the midst of a heavy downpour.

Gary dances to Weather Girls classic ‘It’s Raining Men’, with the lyrics adapted to ‘It’s Raining Ten’ for the advert.

AJR
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