Client: The Sun
Buzz is The Sun's new Saturday magazine. It arrives with a fanfare of star-studded adverts featuring TV stars including Bruce Forsyth, Denise Van Outen, Louie Spence and George Lamb.
Buzz, which will be free with The Sun on Saturdays, replaces the existing TV Mag. It will feature TV news and big name celebrity interviews, alongside fashion, food and home pages and a revamped TV listings section.
The magazine will be promoted by a multi-million pound marketing campaign entitled 'Entertainment Bottled'.
A series of TV and outdoor ads directed by top comedy director Bryan Buckley - made famous by his work on Orange's cinema campaign - will feature a star-studded cast of TV personalities in a stately home setting in what is set to become one of the most iconic marketing campaigns of the year.
Denise Van Outen, Louie Spence, Tina O'Brien, Keith Lemon, George Lamb, and the legendary Bruce Forsyth come together in a campaign that takes inspiration from the high-end world of fragrance advertising - with the added twist of The Sun's unmistakable sense of mischief and fun.
The Sun's Marketing Director, Barnaby Dawe said, "Buzz will take everything that's great about the TV and entertainment world and bottle it into a fantastic weekly read - and we've come up with a marketing plan to match."
As a teaser to the magazine launch, The Sun launched a perfume also called Buzz earlier this month, working with eminent parfumier to the stars Roja Dove to bottle the scent of entertainment.
It was promoted via two scented billboards outside Harrods and is available for purchase from the Roja Dove Haute Parfumerie on the 5th floor of Harrods at £59 for 50ml.