Kelly Keenan, Marketing Director for AETN UK, has tasked Karmarama to develop the first TV campaign for the Crime & Investigation Network.
Following consistent ratings success the channel has decided to invest in its first campaign to lead with television advertising.
The ‘Killers come home’ campaign combines TV, digital and print media with the objective of firmly putting real crime programming on the map amongst crime lovers.
It will start with the launch of Murderous Mondays, a series of programmes about real life British murderers with the end line: ‘Real life. Real death’.
The TV ads will lead the campaign with a 60 sec spot on 30th September.
“Our vision is to be the number one destination for crime on the EPG. We have a strong content strategy, which keeps our existing viewers coming back for more,” said Kelly Keenan.
“The aim of this campaign is to reach a new audience who also love programmes about true crime but don’t know where to find it.”