Agency: Addiction London
Addiction London has created a new global brand campaign for Remington, world leaders in electrical hair care, shaving, grooming and female hair removal.
Featuring the new positioning line – How the World Gets Ready - it will be used to further enhance and strengthen Remington’s brand personality worldwide by forging emotional connections with consumers, and encouraging them to put Remington at the heart of their getting-ready regime.
The TV ad will be aired nationwide and will also be aired across Europe, Australasia, South America and the USA.
It shows Remington girls using Remington products to get ready to go out and is set to ‘Get Ready’ by The Temptations.
As well as the television ad, the campaign will incorporate press, online advertising and social media, all of which will feature the ‘How the World Gets Ready’ line. PR is being activated in the UK by Cirkle.
“We are delighted to have started our partnership with Addiction London. Addiction London always deliver strong strategic ideas, great chemistry and outstanding creative,” said Remington Managing Director UK & Head of European Marketing, Sally Sidani.
“We are looking forward to taking the Remington brand into a new area through a unique brand positioning and fresh creative from Addiction London.”