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Canon Prixma ‘Bring Colour To Life’ advert

Agency: Dentsu London

Client: Canon Europe

Canon has launched a new pan-European cross-platform campaign this week to promote its state-of-the-art PIXMA colour printer range.

The range offers Photolab quality printing, HD capability and a uniquely intuitive user interface, ensuring the highest quality colour printing at your fingertips.

The campaign, created by Dentsu London, features specially commissioned shots by photographer and biochemist Linden Gledhill, whose experiments with soundwaves and their ability to make paint ‘dance’ create a series of stunning films and still images that will appear in-store, outdoor, online and in print.

High-speed photography was used to capture the colourful formations created when sound waves are passed through paint.

Just a few millimetres high, they are ordinarily invisible to the human eye. However, when filmed at very high speed, the physical sound wave is captured in intricate detail.

The stills were shot over several days on a Canon 5D Mark II, with a Canon EF 100mm Macro IS USM lens.

The new campaign also features a 60 second audio visual piece which uses high speed film to make different coloured paint dance gently to a haunting music track, specially composed to include the sounds that were ‘sculpted’ during the shoot. The film was directed by Chris Hewitt of Knucklehead and shot by award winning photographer Jason Tozer.

The cross platform campaign was created by Dentsu London and will run online, in single and double page press, outdoor and in store.

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