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Don Simon launches new “Juice Out” brand

Spanish drinks giant Don Simon, is launching a new brand called ‘Juice Out’ into the UK market.

The Juice Out brand, which has been created by integrated agency Life, is aimed at mums and children aged 4-11 and has been developed by Don Simon in response to growing consumer demand for healthy lunch box solutions.

The new Juice Out chilled fruit juice range will come in three, artificial-free flavours including Tropical, Orange and Apple & Blackcurrant.

Life was responsible for developing the unique Juice Out brand identity from scratch and all packaging design, which highlights the functionality of the brand alongside its fun credentials.

In addition to a clear listing of natural fruit ingredients, the 200ml tetra packs feature ‘fun facts’ and imaginative designs highlighting three extreme and outlandish methods of squeezing juice, driving the notion that Don Simon will stop at nothing to get every last drop of juice out of their fruit!

Steven Pritchard, UK Business Director at Don Simon said: “The Juice Out range was developed with mums and children in mind. We wanted to find a new way to help parents give their children nutritious options that they would enjoy and have fun with. We only use the highest quality ingredients so mums can rest easy in the knowledge that they are giving their kids the very best.”

The Juice Out range will initially be launched exclusively in ASDA, followed by roll out into other major retailers.

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