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ADVERTISING CAMPAIGNS

Armani Exchange ‘Speed Style’ 3D advert

Agency: Suspect

Client: Armani Exchange

Advertising in stereoscopic 3D just became a whole lot sexier thanks to Suspect and fashion brand Armani | Exchange.

In ‘Speed Style’, the fashion world's first-ever 3D campaign, the New York-based creative studio turned a rendezvous in a smoky, surreal tunnel between two lusty, young lovers into a heady experience unlike anything seen before.

"From the outset of the project, the creative team at Armani embraced stereoscopic 3D as a legitimate new medium," noted Suspect EP Rob Appelblatt. "When executed properly, it is an engaging and very striking experience unlike that of traditional broadcast media."

Armani | Exchange's 3D campaign premiered in September via ads in GQ, Interview and V magazines.

Pop out 3D glasses embedded in print ads allow viewers to experience 3D elements on the company's website, on loop in store windows, video screens in cities around the country, and on a billboard atop the Long Island Expressway in New York

AJR
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