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ADVERTISING CAMPAIGNS

Sky Plus ‘Spenglers’ advert

Agency: Engine

Client: Sky

Sky+ has released a new fully-integrated national campaign which includes TV, outdoor, radio, and online, and brings to life a monster family enjoying the benefits of Sky+, with the campaign line More Family Time.

The Spenglers, a family of blue furry monsters, are newly arrived in the UK and love all that’s British, including their new Sky+ box, and the benefits it brings to them.

Each ad brings to life a key benefit of Sky+ such as the Pause or Series Link functions, in the life of the monsters.

The sitcom-like campaign breaks with the Spenglers First Trip to the Supermarket, followed a few days later by a new episode – First Day At School.

AJR
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