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Sainsbury’s ‘Taste the Difference’ advert

Agency: AMV BBDO

Client: Sainsbury’s

Jamie Oliver is back in a new nationwide TV advert for Sainsbury’s.

The ad is the first in Sainsbury’s new campaign to highlight the re-launch of its premium Taste the Difference range. The new range will feature over 1,000 products with hundreds of tasty new lines introduced right across the store.

As well as refining the existing recipes in the range Sainsbury’s has launched a new Taste the Difference Bistro range which offers a selection of restaurant-quality starters, mains and desserts made using premium ingredients and the very best cooking methods.

The new ad features a wide variety of products from the re-launched range with bakery, meat and dairy all highlighted. The campaign will cover TV, online and print advertising.

The advert was created by AMV BBDO with media planned by PHD.

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