Agency: Anton & Partners
Anton & Partners together with Nola Pictures are portraying the city of Paris in a romantic, devil-may-care 30-sceond ad starring Justin Timberlake for Givenchy's Play fragrance.
The work creates a sparkling nighttime panorama of the City of Light that comes alive with painterly visual effects and resolves with a charming twist.
‘Play’ opens in the dead of night with a couple dashing across the deserted plaza below the Eiffel Tower's soaring latticework, racing up its spiral stairs and across its beams high over the darkened city.
From a platform high over Paris, Timberlake hits PLAY on what appears to be his MP3 player and the ensuing music activates a sprawling pattern of city lights below which dance and flash to the music's rhythm, much to the gleeful astonishment of his fetching companion.
The bird's-eye lightshow is occasionally interrupted with street-level shots of iconic Parisian landmarks exploding in a cavalcade of rhythmic lights, in playful synch with the music.