Spencer du Bois, the not-for-profit branding specialists, have created a new brand identity for educational charity Teach First, to help continue its quiet revolution.
The brand project helped Teach First, an independent charity that is tackling the thorny problem of how to break the link between family income and a child’s educational achievement, create a graphic language and identity that more accurately reflects what it is, the work it does and its ambitions for the future.
By elegantly communicating Leadership, Impact and Excellence, qualities that are at the heart of Teach First, the new brand identity will take its place at the forefront of the rapidly expanding charity’s drive to attract more graduates into teaching, attract more funding and encourage schools to employ Teach First teachers.
Teach First's approach to tackling educational disadvantage is to attract high calibre graduates and train them to become highly effective and inspirational teachers and leaders in some of the country’s most challenging schools.
Once in the classroom their focus is to increase pupil aspirations and achievement. On successfully completing two years in the classroom, participants graduate to become Teach First Ambassadors.
While many remain in teaching beyond this time others use the skills, insights and leadership experience they gained in the classroom to become leaders in other fields while still helping address their central mission of tackling educational disadvantage. In 2010, Teach First placed over to 550 graduates in teaching positions, making it the fourth largest recruiter of graduates in the UK, and seventh on the coveted league of Times Top 100 Graduate Employers.
Spencer du Bois worked with Teach First's teachers and staff across the UK, talking to headteachers, political movers and shakers and potential applicants.
“What we unearthed was the organisation's relentless ambition to ensure that 'every child succeeds, regardless', regardless of where they were born, their parent’s wealth or whether their neighbourhoods and schools have been written off. This is supported by a passionate ethos that 'an excellent education is a must, which Teach First's teachers don't want to just talk about but actively make happen.”
Brett Wigdortz, Founder and CEO of Teach First, said: “For eight years the old logo was really successful at reflecting and supporting what Teach First was and what we were trying to do. “Nearly a decade on, we have evolved and our new branding needs to reflect that. It’s also vital that the visual identity helps and supports us to recruit more excellent graduates and place them in schools in challenging circumstances so they can impact the lives of the children they teach.”