Choose speciality channel:   Choose sector channel:     Search the site


I Can't Believe it's not Butter! gives customers a Yellow Card

Digital and direct marketing agency Tullo Marshall Warren (TMW) has created two fun social media tools for I can’t believe it’s not Butter! (ICBINB!) which have been developed to engage users via the ICBINB! Facebook page.

The ‘Yellow Card’ Facebook App and ‘Yum Yum Yum’ game have been designed to reflect ICBINB!’s quirky personality and are part of the brand’s ongoing digital marketing strategy which aims to connect with its target audience through a variety of social media activities.

The Yellow Card app allows users to ‘Yellow Card’ their friends in football style when they behave in an outrageous, funny or astonishing way – or in a way ‘that you can’t believe’. When a user gives someone an ICBINB! Yellow Card it is posted along with a fun message, personalised by the sender, on both their own and the recipient’s Facebook Walls.

Yum Yum Yum is a fast and furiously exciting ‘collapse’ game where the objective is to get as many points as possible by finding groups of three or more of the same delicious ICBINB snacks, connected vertically or horizontally, to collapse the board.

The creative delivery of these two social media tools is based around the core theme of ‘Unbelievability’ which drives the brand’s Facebook hub. This, as well as being the central location for brand conversations, is also the virtual ‘World of stuff I can’t believe’, with unbelievable gossip, facts, jokes and games.

Jenny Clark, Brand Manager, I can’t believe it’s not Butter, comments: “The social media elements which TMW has designed for us perfectly reflect the name and identity of our product and tap into the fun and comical image of the brand. I can’t believe it’s not Butter! puts a smile on people’s faces, even when they’re doing an everyday task like spreading their kids’ sandwiches. These social media tools will have exactly the same effect, giving people an extra bit of fun during the day.”

drug prescription card viagra coupons online
drug coupon click prescription coupons
cialis coupons from lilly discount prescription drug cards free coupon for cialis
bystolic generic bystolic savings card program generic for bystolic
doxycycline for dogs uk doxycycline for dogs uk
viagra buy viagra what is the effect of viagra cheap online viagra
nexium 20 open nexium 20
yasmine yasminelle hinta yasmin senel
pletal 50 pletal 50 pletal y anestesia
coupons prescriptions go cialis discounts coupons
coupons cialis cialis coupons free coupons cialis
cialis manufacturer coupon 2016 cialis coupon prescription transfer coupon
medication abortion pill pro abortion
coupons for cialis 2016 free coupon for cialis
what is abortion pill abortion pill procedures how do abortion pill work
flagyl jarabe flagyl flagyl vademecum
home abortion pill methods abortion pill side effects
naltraxone open revia reviews
neltrexone what happens if you take naltrexone and opiates
terbinafin hexal terbinafin pro medicin terbinafin 500mg
risperidon ja alkoholi risperidon 0 5 mg risperidon xtc




3073 showcases match your criteria